Disrupting Shelves

Standcap Pouch Disrupting Store Shelves and Consumer Habits, Resulting In New Growth Potential For Manufacturers

Introducing the NEW Standcap Pouch - an exclusive inverted pouch solution from VOLPAK – available in the US through R.A JONES

The patented Standcap Pouch solution from VOLPAK allows manufacturers to adopt functional pouch packaging to revitalize signature brands, improve shelf appeal, differentiate the package from rigid containers and enhance the overall customer experience with their product. The Standcap Pouch has been shown to grow market share in mature markets and help penetrate new ones. The first company to embrace this style of pouch and capitalize on the benefits associated with it was Daisy Brand for sour cream.

The inverted pouch style incorporates a squeezable wedge-style shape, with a distinctive flip-top cap that the pouch sits on, setting itself apart from the competition. The overall consumer experience with this new pouch style has been overwhelmingly positive. 

VOLPAK’s patented system includes the first and only horizontal form-fill-seal packaging machine capable of forming and filling the pouch while placing and securing the flip-top cap all in one complete system. R.A JONES plans to launch complete and patented pre-made pouch solutions based on the VOLPAK system by the end of the year for converters, co-packers, and brand owners interested in the Standcap Pouch.

Given the flexibility of the VOLPAK system, it is capable of filling a wide range of products, such as: toppings, creams, jellies, cake decorating paste, honey, mayonnaise, ketchup, tomato paste, salad dressings, sauces, conditioner, shampoo, gel, and soap to name a few.

The result – a packaging solution for brands wanting to be disruptive, deviate from traditional packaging styles for their product category, and create a competitive advantage in the markets they are attempting to expand and/or develop.

Per a recent collaboration initiative, VOLPAK and their new Standcap Pouch solution is available in the US only through R.A JONES. 

VOLPAK is the global leader in form-fill-seal solutions for the pouch packaging industry and offers the most innovative solutions on the market. R.A JONES is a global leader in the design and manufacture of primary and secondary packaging machinery for the food, pharmaceutical, dairy and consumer goods industries. R.A JONES and VOLPAK are part of Coesia, a group of innovation-based industrial and packaging solutions companies operating globally, headquartered in Bologna, Italy.

Reference: R.A JONES / marketing@rajones.com / 1.800.216.4499

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